Latest Posts

August 22, 2017

Successful digital marketing company Cambridge and the Secret to Keyword Research.

Written by james
- Comments Off on Successful digital marketing company Cambridge and the Secret to Keyword Research.

Those that are finding your content through search engines are using the very selective method of keyword searches. If your link does not pop up on the first page of their search towards the top of the page, chances are that you are not going to be seen, much less clicked on. Sometimes a person looking for something through a search engine will use a single word phrase to find what they are looking for. They can search for “Digital marketing company Cambridge ” and get listings from and Wikipedia explaining the meaning of the acronym. But chances are that is not what they are looking for. They are looking for something more focused and specific. So they search for a “Long tail keyword”, which is to say a series of keywords that is more specific to what they are looking for. For example, if they search for the long tail keyword “Successful Internet Marketing”, they are like the other 5,400 other people globally that have done the same in the month of April, 2010.

Digital marketing company Cambridge – Google Ad Words Keyword Tool.

The number quoted above was taken from the Google Ad Words Keyword Tool. When using this tool, you will not only get the number of times the term has been searched for in the previous month, you will get a list of similar keywords and the number of times those have been searched for in the last month. You can use this tool to help structure your article and target a specific group of people, of whom you now know the approximate number of them you will potentially reach.

Digital marketing company Cambridge – Include Your Keywords Where It Counts

Your keywords that you have decided to target need to be in a few critical places in order to be effective in the search engines. The phrase or long tail keyword should be in you’re:

URL – If your site is set to encrypt the Permalink or URL, change it so that the keywords are in the URL and manually edit the URL if you have to.

Headline or Title – Preferably towards the beginning of the title or headline.

Subhead – If you are including subheadings in your post, than make sure to include the keywords in at least one of them.

Getting Your Article to the Masses once your post is written with your audience targeted, your job is to get the information in front of them.

Read More
August 22, 2017

Understanding the best seo Cambridge and Its Relation With an Internet Marketing Agency.

Written by james
- Comments Off on Understanding the best seo Cambridge and Its Relation With an Internet Marketing Agency.

There are 2 aspects of developing a website, first is to reach the targeted audience and second being the identity aspect (display purpose as well). A website may be excellent in terms of the design, facilities and utility, but if it doesn’t reach the targeted audience, then the whole purpose of the website tears apart. With competition in every segment, the audience has many options to choose form, which makes things tougher than what we expect when we are setting up a website. The answer to this catch-22 situation is the best seo Cambridge, which stands for search engine optimization, is the technique or process wherein the visibility of a website is improved by initiating natural (unpaid) search results by any internet marketing agency. The SEM process is different as it covers paid listings and other aspects. For a website owner, it is very important to know what he wants when it comes to SEO, marketing and promotion. For this purpose, the party needs to analyze certain factors. Firstly, they need to understand the type of searches and then what type can be utilized, and leave the ‘how’ part to the company that is offering SEO services.

Best seo Cambridge of searches include:

  • Image search
  • Local search
  • Video search
  • Industry-specific vertical search engines
  • Miscellaneous searches.

While choosing a SEO based internet marketing agency, you need to go for a company which has core competencies in other related factors of best seo Cambridge as well.

Such factors include:

  • Pay per click management
  • Customized search engine placement solutions
  • Display of Prior Results

Only the firm which accommodates the latest search engine marketing and optimization techniques can offers such a varied scope of SEO services. As a user, you need to zero in on an internet marketing agency which covers the above aspects, and then you have a better chance to get more than the return of investment.

Read More
August 21, 2017

How to help seo companies in Cambridge Drive Traffic to Your Website.

Written by james
- Comments Off on How to help seo companies in Cambridge Drive Traffic to Your Website.

If you own a website, traffic is probably the #1 thing that everyone seems to have trouble with. Seo companies in Cambridge for traffic are the number of people who click and visit your website. What most people want to find out is how to get more traffic to their blog, e-commerce store, sales page ads etc. in order to build up their business and increase their sales. More traffic means more exposure to your business which translates into more sales. Everyone needs traffic for their online business and it is absolutely essential for success. There are a lot of different ways to get traffic to your site. One way is with “SEO” search engine optimization. SEO is a tactic where internet marketers put keywords and phrases that are relevant to their niche into their website content so when people use search engines like Google or yahoo the marketer’s site can be seen on the first page results of the search engine. This is a way to get organic traffic. So whatever content you put up on your website can drive traffic today and even years from now.

This is a method that is very important but also very difficult to learn SEO companies in Cambridge.

It is still well worth the time to learn and pays off big time. This is how internet marketers make money on autopilot. Another way to get traffic is from paid advertisement. There are a lot of different paid traffic methods on the internet where you can buy direct traffic to your site. Paid online advertising is expected to overtake paid television advertising so with this you can gain direct traffic in a short amount of time. The downfall is once you stop your advertising campaigns your traffic may decrease. But paid advertising is still a very effective way to build an online business. Using Social Media to drive seo companies in Cambridge traffic Social media is another great traffic source to build an online business. You can share your content on Face book or Twitter but be sure not to spam your content to avoid getting your account suspended. Bring value to your audience and plan out what time to send out your messages. Make each message unique and never the same. It is important to not sound like a boot with canned responses on social media platforms. You can also use YouTube as a traffic source. Internet marketers make big money with just YouTube traffic. Upload your video and post it to as many websites as you can. Share your video on social media like Twitter, Instagram, and Face book, to get the most exposure for your videos and leave links back to your website in the video description.

Read More
August 19, 2017

Customer Service Outsourcing – A Case Study.

Written by james
- Comments Off on Customer Service Outsourcing – A Case Study.

Outsourcing any of your business functions can pose risks, or at least give you reason to lose sleep, but above all, customer service outsourcing is wrought with the most stress. After all, what is more important to a business than its customers? The thought of hiring an overseas firm at a discount rate, with limited monitoring, and asking them to interface directly with your customers is bound to raise your blood pressure. Customer service outsourcing can be done right, and with the proper supervision and training, can be a huge cost-saving benefit to your business. But it can also be done wrong, and the following case study will offer some insight as to what can go awry when outsourcing, in this case.

A mid-sized web services firm in California decided to outsource their call centers to a firm in Bangalore, India. Most of the calls were for sales or technical support, and the business is built on many repeat and long-term customers. They were currently spending over $30 per hour on a call center in the U.S., and the Indian firm offered the services for around $10 an hour

The temptation for tremendous savings was immediately apparent here are the main things that went wrong

1) Technical issues: A delay in the phone connections resulted in stilted and confusing communications for many customers. While India has a first-rate telecom system, the geographic distance sometimes does cause delays that many U.S. callers are not accustomed to.

2) Priorities: The call center in India had been trained to maximize call volume by keeping calls short and getting their reps to move onto the next call. The company didn’t specify which metrics would be used to measure the success of the call center, so they fell back on what they had been trained to do for a previous client. For the current company, short and hurried calls led to increased customer dissatisfaction.

3) Training issues: The call center in India had a handful of employees trained by their U.S. counterparts, but over time, these employees had to train others, who in turn trained others, and the effect of the training weakened with each step. This led to the occasional mishandling of a call, or the giving out of information that was completely incorrect

Read More
August 10, 2017

Why Outsourcing lead generation marketing agency is growing in Importance

Written by james
- seo
- Comments Off on Why Outsourcing lead generation marketing agency is growing in Importance

Even with all the technology and automation surrounding us these days outsourcing key marketing activities like telemarketing Lead generation marketing agency is still the lifeblood of many organizations that need to find business to business clients and is a crucial part of their success. Indeed many of them would not otherwise have any hope of meeting their sales targets without this lead generation method. If anything telemarketing has dramatically increased in importance in recent times. For instance with the widespread use of the World Wide Web which makes it fairly easy to avail a lot of useful company information to potential clients, telephone contact with those prospects becomes even more critical. Not to mention the fact that the high numbers of these potential leads makes follow up quite a challenge within the organization.

Lead generation marketing agency companies that neglect to follow up on their online efforts with telemarketing will usually end up losing out.

Using telemarketing alongside internet marketing dramatically increases the response rate, some say by as much as 30 per cent. Lead generation marketing agency that organizations looking for business to business sales leads have found the strategy of combining their marketing efforts on the web and elsewhere with telemarketing extremely effective. For starters it is important to appreciate the fact that there are different types of telemarketing relevant to business to business marketers. It is not just about cold calls anymore. The two broad categories here are outbound and inbound telemarketing marketing. In outbound marketing existing customers and prospects as well as potential ones are contacted on telephone with the intention of marketing to them. With inbound marketing, calls and inquiries are received and the relevant information being looked for by the prospect is given over the phone. The whole idea is to always make every effort to convert these calls and enquiries into serious prospects and ultimately paying customers. There is a lot of hard work involved and plenty of skill required so much so that for most businesses it makes a lot of sense to outsource this kind of lead generation to somebody who can focus all their attention and efforts on it. It is therefore hardly surprising that call centers for which telemarketing is a staple are increasing in popularity. They wouldn’t be if they were not delivering a good response. More so in these hard economic times where many businesses are finding it increasingly difficult to meet their sales targets. Telemarketing has in fact become a real lifesaver in many instances.

Read More
July 23, 2016

Advantages of Using a United Kingdom area codes list Business Phone System.

Written by james
- 0

A company phone program may be greatest understood to be a multi-line phone system typically utilized by business owners for his or her communication requirements. Company phone system could be anything from a little key program to some massive PBX (Private Department Trade). The initial function of present day company phone systems is they hyperlink phone, pc as well as fax in to one integrated bundle. Just about all methods start with the basic capability to send as well as obtain nearby and United Kingdom area codes list long-distance calls throughout the world. Regular options that come with business phone system include call waiting, contact forwarding, remote access, as well as caller ID. Possibly probably the most attractive features are the auto-attendant. Whenever customers get in touch with, these people hear an automated menu associated with choices. This might include directions to push specific figures to achieve departments within the business (press one to reach product sales, push 2 and much more). Menus could be set up to instantly change after regular hrs and on the weekends.

The auto-attendant function makes even small businesses appear as big companies to the caller.

To prevent clients feeling uneasy while on hold, the majority of United Kingdom area codes list business phone systems have songs upon maintain function.

More sophisticated methods actually allow different types of songs to be designed for various kinds of clients. There is also the required conferencing facility that may quite often prove a boon to business houses. Modern telephone systems have a large amount of sophisticated features. The system offers unlimited plug-ins and every expansion has information developed by the employee that comes upon when there is nobody ready to answer the telephone. There are way of identifying United Kingdom area codes list phone callers (caller ID), saving messages (voicemail), sending calls when the employee is actually elsewhere, and redirecting calls once the worker has run out of the office. Your competition is fierce these days world of commerce as well as small and mid-size companies must take choose to ensure they have the best communication amenities.

Read More
© 2016 Copyright. All Rights Reserved