Those that are finding your content through search engines are using the very selective method of keyword searches. If your link does not pop up on the first page of their search towards the top of the page, chances are that you are not going to be seen, much less clicked on. Sometimes a person looking for something through a search engine will use a single word phrase to find what they are looking for. They can search for “Digital marketing company Cambridge ” and get listings from dictionary.com and Wikipedia explaining the meaning of the acronym. But chances are that is not what they are looking for. They are looking for something more focused and specific. So they search for a “Long tail keyword”, which is to say a series of keywords that is more specific to what they are looking for. For example, if they search for the long tail keyword “Successful Internet Marketing”, they are like the other 5,400 other people globally that have done the same in the month of April, 2010.
Digital marketing company Cambridge – Google Ad Words Keyword Tool.
The number quoted above was taken from the Google Ad Words Keyword Tool. When using this tool, you will not only get the number of times the term has been searched for in the previous month, you will get a list of similar keywords and the number of times those have been searched for in the last month. You can use this tool to help structure your article and target a specific group of people, of whom you now know the approximate number of them you will potentially reach.
Digital marketing company Cambridge – Include Your Keywords Where It Counts
Your keywords that you have decided to target need to be in a few critical places in order to be effective in the search engines. The phrase or long tail keyword should be in you’re:
URL – If your site is set to encrypt the Permalink or URL, change it so that the keywords are in the URL and manually edit the URL if you have to.
Headline or Title – Preferably towards the beginning of the title or headline.
Subhead – If you are including subheadings in your post, than make sure to include the keywords in at least one of them.
Getting Your Article to the Masses once your post is written with your audience targeted, your job is to get the information in front of them.Read More